A poll indicates 59% of home hunters would pay more for an environmentally-friendly property.
According to the PRDnationwide poll, 30% of respondents would pay up to $10,000 more to buy a house with green features, 20% would pay between $10,000 and $30,000 extra, while 9% would spend $30,000-plus.
PRDnationwide managing director Jim Midgley says most people “have a small voice inside of them” wanting to protect the environment. “It really is a question of what they are willing to pay to have an environment-friendly home,” he says. “The research shows that installing enviro-friendly features could make the difference to potential buyers, possibly as much as a nicely-finished kitchen or bathroom would.”
